How do we solve Radiotherapy’s PR problem?

With the ICR announcing that ‘Advanced radiotherapy must play central role’ in clearing Covid’s cancer backlog’ and that only 8% of people surveyed consider radiotherapy cutting edge with others ‘sceptical’, what should we do right now to solve radiotherapy’s PR problem?

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Aside from a new policy of enhanced funding for the latest precision equipment and staffing strategies that are fairly medium-term projects what short term solutions would help our PR cause? You can also comment below.